Yahoo! wanted to increase engagement with music artists and show them how much they appreciated working with them. A trophy was the perfect solution. We designed and created a unique trophy to be awarded to artists who achieved 10 million downloads—no small feat!. We promoted the awards through print ads and t-shirts because everyone loves a free t-shirt. The trophies were such a huge hit with the artists that we had to do multiple production runs.
CONCEPT / DESIGN / SOURCING
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