After a few years of radio silence, Adobe was looking to reconnect with the print design community. The answer, of course, was a print piece. The front speaks to the unique skills and quirks of print designers, reinforcing Adobe as a long-standing partner in the trade. The reverse is the proof behind the praise, breaking down what’s new in Design Standard that makes the upgrade worth the money.
The feedback was instantaneous and unanimous: Print folks enjoyed the work enough to snap photos and share en mass online. We even received an email from a Canadian who had seen the piece on a friend's wall while visiting the U.S. and wanted copies for herself and several friends — quite possibly a first in direct mail history.
Creative Direction / Concept / Direct Mail
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