Who says incremental change can’t be interesting? The Centrino 2 chip offered slightly better speeds and battery life. But slightly better can make a big difference. Focusing on the moments and situations where you didn't have that edge led to some relatable and humorous scenarios. The result, a multi-channel integrated campaign for the launch of the new Intel Centrino 2, featuring print, a microsite, and video banners.
CONCEPT / CAMPAIGN CREATION / UX / UI / Advertising
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