California Cafe

Re-positioning and elevating a popular chain

California Cafe, an upscale chain of restaurants located in malls, wanted to target busy moms and position themselves as an oasis where diners could temporarily escape the cacophony of the mall environment. In addition they wanted to communicate their innovative California inspired menu. Our solution was to combine fresh ingredients with various objects to convey the idea of escaping from the everyday in a visually arresting way.


Art Direction / Design / Advertising

2024@ Lotus Child LLC. All Rights Reserved