Backflip

Disrupting the single-family real estate market

Backflip is a on a mission to disrupt the SFR market and by creating a platform that provides easier access to capital and data to empower local entrepreneurs and real estate investors. By providing competitive rates and powerful tools (for free!) residential real estate will now have access to the same resources as institutional investors — something never before available.

Services

BRAND ARCHITECTURE / NAMING / IDENTITY / UX / UI

Building a brand from the ground up

It's not every day you get to work with the founders of a company to build their brand from the ground up. With extensive experience in real estate, technology, investing and entrepreneurship, the Backflip team was uniquely positioned to deliver on their mission. Working closely together, we established the new Backflip brand: what it looks like, what it stands for, and where it lives within the category.