Through a special partnership, LG was able to provide access to Avatar content prior to the release of the movie. To showcase this content and the new LG Expo with an integrated projector, we created a site and a series of videos that leveraged the characters of the LG TV commercial by Y&R New York. Jim and Dale are two regular office guys who are obsessed with Avatar — and are bent on sharing their obsession with everyone at the office.
We also helped design the first ever live show on Facebook featuring the cast of Avatar. The event was hosted by Josh Horowitz of MTV and featured a live video feed of James Cameron, Sam Worthington and Zoe Saldana, as they discussed their experience making the Avatar film and respond to fan and audience questions. This created tremendous buzz around the movie and the LG brand and grew Avatar Facebook fans by 222% in 6 days.