LG Avatar Site

Using great content to demonstrate great features.

Through a special partnership, LG was able to provide access to Avatar content prior to the release of the movie. To showcase this content and the new LG Expo with an integrated projector, we created a site and a series of videos that leveraged the characters of the LG TV commercial by Y&R New York. Jim and Dale are two regular office guys who are obsessed with Avatar — and are bent on sharing their obsession with everyone at the office.
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