THINKING
The Power of All of Us Strategy
Working off the campaign idea of "The Power of All of Us," our challenge was to come up with ideas that took eBay beyond just a place where you bought sold stuff online. How about eBay for charity, or finding a way to celebrate and share the vast amount of positive feedback that was generated every day? What if eBay became the world's lost and found? What about partnerships and programs with all of the great companies that actually help ship the stuff we're all buying and selling? So we made a book to share these ideas and many more.
End of project <<Home
|
