THINKING

Trade Show Takeover

Strategy
Client: Tele Atlas
Associate Creative Director

Situation: Tele Atlas is a leading provider of digital map data. Their data powers navigation devices and Global Positioning Systems (GPS) used in automobiles, delivery-truck fleets, emergency vehicles, etc. To introduce their new state-of-the-art product to a global trade audience, Tele Atlas asked us to create advertising to promote their presence at the industry's largest trade show in Chicago. Not only did we supply advertising, we recommended a complete identity designed to boost their Trade Show presence.

Campaign idea: The fact that the world's foremost hi-tech cartography geeks would be convening in a strange city and tangled in a confusing lair of trade show booths was an irony not lost on us. Our thought - Who better to give them directions than a company whose product is giving directions? We set out to own the navigation of the show.

Best of Division-Gold East Bay ADDY, Mixed Media Campaign
Silver East Bay ADDY Silver, Magazine Campaign
Bronze East Bay ADDY, DM
Silver Regional ADDY, Mixed Media Campaign
Bronze Regional ADDY, Magazine Campaign
Creativity Annual 33, B2B Magazine Ad Campaign

End of project

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