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Scion Road Trick Micro site proposal
How do you grab the attention of tuners? Let them customize their online experience like they do their cars. We came up with the idea of a virtual road rally, where visitors could customize a car and email it to a friend (team member) who could further customize it and send it on in kind. Team members could then log-in to check the status of their car: where it currently was, how it had changed, how many miles it had traveled etc. And if they didn't feel like doing that they could customize their own chick. 
Road trick.
Trick your chick. End of project <<Home
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